Understand the fundamentals of website design and conversion optimization Proficient at creating marketing emails, website pages, and website content
Staying up-to-date with all new industry tools and developmentsġ- 3 years experience with HubSpot or similar marketing software (Pardot, Marketo, Mailchimp, etc.)Įxperience with CRM software (HubSpot, Salesforce, etc) Helping to maintain a clean and organized CRM (HubSpot)Īssisting in maintaining the content strategy Updating the team on all marketing efforts Report on Return-On-Investment (ROI) for all marketing efforts Working with the sales & marketing team to define and generate sales qualified leads Utilizing automation for lead nurturing and data managementĪnalyzing website and user behavior data to continually improve conversion rates You will work closely with the content and sales team to strategize and execute projects from concept through completion.ĭetermining marketing priorities to generate traffic, leads, and sales for the companyĮxecuting end-to-end marketing campaigns including content strategy and implementation, landing page development, social media, and email marketing These duties may include optimizing website content, marketing automation, lead nurturing processes through email, content, and social channels. You will accomplish the bulk of the implementation tasks related to attracting and converting traffic. Reports to: President, Anchor Foundation RepairĪre you a data-driven inbound marketer looking to own the majority of a companys marketing funnel? Is being an extremely helpful marketer a passion of yours? Are you looking for a part-time position that allows you the opportunity to create marketing campaigns while providing your visitors with the most helpful experience possible? If so, then Anchor Foundation Repair might be a great choice for you.Īs the Digital Marketing Specialist, you will be in charge of attracting site traffic, converting that traffic into new qualified leads for the business, and educating those leads to close into clients, the latter of which sales and marketing leadership will help you accomplish.